Reflecting the nation’s growing diversity, with Americans of Hispanic, African, and Asian descent making up more than a third of the population, 42West’s Targeted Entertainment Marketing and Promotions Division, headed by Linda Guerrero, works with a variety of major studios and independent producers to create strategic campaigns that bridge the gaps between language, ethnicity, and lifestyle to reach audiences often ignored by mainstream marketers.

Targeted Marketing

With teams based in New York and Los Angeles, our targeted marketing group can deliver national and field publicity and promotions specifically tailored to reach important and fast-growing cultural groups. We work closely with clients, drawing on years of field experience to offer culturally-relevant insights and strategic guidance on decisions relevant to diverse audiences—in effect, helping clients navigate the do's and don'ts of multicultural marketing.

    We specialize in:
  • Strategic planning
  • Targeted national and field publicity
  • Alliance networking

  • Word-of-mouth/grassroots outreach
  • Targeted national and field promotions
  • Targeted special events


The Promotions group executes New York and Los Angeles-based programs that promote films to general audiences through both traditional and new media as well as by securing retail partners, word-of-mouth outreach, branding landmarks, and sports-related cross-promotions. We also work hard to negotiate, secure, and leverage added media value for print, television and radio buys.

    Our capabilities include:
  • Print, television, radio and web-based promotions
  • Sponsorships
  • Events and tours
  • Sweepstakes and contests
  • Mobile marketing

  • College marketing
  • Retail Partnerships
  • Grassroots/word-of-mouth
  • Creating added media value for print, television and radio