Sarah Levinson Rothman joined 42West's Strategic Communications division as a senior executive in May 2008 and currently oversees the division based out of 42West's headquarters in New York. She advises a wide range of entertainment, media and consumer product companies, individuals, and organizations on their day-to-day communications activities, including corporate communications, brand strategies, public affairs, events, and crisis management. Rothman brings to her role at 42West over 15 years of PR experience working in the media and entertainment industry.
Rothman's clients at 42West have included Adidas, The American Federation of Television and Radio Artists (AFTRA), Anonymous Content, Lady Gaga's Born this Way Foundation, Cinemark, Digitour, Fred Segal, Ford's Theatre, Francis Ford Coppola's wineries and resorts, HTC, Illumination, Insomniac, Jo-Ann Fabric & Crafts, Alicia Keys' Keep A Child Alive Foundation, Michael Kors, Netflix, Producers Guild of America, RealD, Revolt TV, Rolex, Ryan Seacrest Productions, Halle Berry's Scandale Paris for Target, Sony Pictures Television's Crackle, Stand Up 2 Cancer, Starz, Uniqlo, Yahoo!, and The Weinstein Company.
Before joining 42West, Rothman spent eight years working for co-Chairmen Bob and Harvey Weinstein, first at Miramax and then at The Weinstein Company, most recently as the company's Vice President of Corporate Communications, serving as the spokesperson for the cochairmen and managing the department.
Rothman graduated cum laude with a B.A. degree in Communications from North Carolina State University and earned a master's degree in Strategic Communications from Columbia University.