At 42West, every campaign is customized to achieve the particular goals of each client.
In our view, there is no such thing as a successful “cookie cutter” public relations program. We work closely with our clients to develop effective, creative, and, above all, strategic communications plans, uniquely designed and executed to achieve clearly defined objectives.
Our media relationships—trade and mainstream, business and entertainment, broadcast and online—are second to none. And we embrace the widest possible array of communication channels, from traditional print and broadcast to social media and grassroots word-of-mouth. But we also recognize that truly strategic communications involves a lot more than just placing stories. It’s about understanding a client's objectives—whether they are related to growing a business, building a reputation, advancing a cause, creating an image, or promoting an event— and then creating a comprehensive plan to support those goals.
This approach—combined with our intimate, hands-on knowledge of the entertainment industry, the news media that covers it, and the fast-changing realities of how we communicate with each other in the 21st Century—enables us to craft public-relations strategies that achieve results.